Introduction: A New Era at Audemars Piguet
Ilaria Resta has taken the helm as the CEO of Audemars Piguet in January 2024, marking a new chapter for the prestigious Swiss watchmaker. Stepping into the role after a five-month transition with François-Henry Bennahmias, Resta is determined to foster innovation while leading the brand towards sustainable growth. Her leadership vision is built on a strong foundation of risk-taking, creativity, and a drive for excellence.
Ilaria Resta’s Leadership Approach: Embracing Risk for Innovation
Since assuming the role of CEO, Ilaria Resta has focused on driving Audemars Piguet’s growth by encouraging calculated risk-taking. This approach is not only essential for the brand’s evolution but also for keeping Audemars Piguet at the forefront of the luxury watch industry. By embracing change and exploring new ideas, Resta aims to ensure the company’s continued success while staying true to its rich heritage.
Resta’s leadership style is centered around fostering an environment where employees are encouraged to take bold steps, innovate, and challenge the status quo. She believes that the willingness to take risks, when managed carefully, can lead to breakthrough advancements and position the brand for long-term success.
The Personal Touch: Ilaria Resta’s Vision for Audemars Piguet
The first time we met with Ilaria Resta was just days before her debut in front of the international press. As she sat in her office in Le Brassus, with expansive windows offering breathtaking views, it was clear that her vision for Audemars Piguet was just as clear as her minimalist workspace. While the office lacked the pop-culture memorabilia of her predecessor, Resta’s energetic and dynamic presence immediately filled the room. Her approach is one that balances simplicity with ambition—qualities she applies to both her professional and personal life.
Resta is a devoted tennis fan, often drawing inspiration from her favorite player, Jannik Sinner, and embracing the sport’s competitive spirit. Her passion for tennis mirrors her approach to leadership, where she thrives on action, discipline, and measured risk-taking.
Balancing Work and Family Life
As a mother of two children aged 10 and 15, Ilaria Resta has a clear stance on balancing work and family. She does not believe in compartmentalizing her professional and personal lives, instead opting to integrate the two. This holistic approach is not only crucial for her personal well-being but also for maintaining a connection with her team at Audemars Piguet. Resta believes in leading by example, showing her employees that it’s possible to succeed in both the business world and at home.
Empowering Employees: Resta’s Commitment to Talent Development
A key part of Resta’s strategy is to support each employee in realizing their potential. She emphasizes the importance of nurturing talent within the company, helping individuals grow while aligning their personal ambitions with the company’s goals. Resta’s leadership is grounded in trust and mutual respect, empowering her team to push boundaries and exceed expectations.
Her commitment to talent development also involves giving employees the resources and autonomy they need to innovate. Resta believes that a strong team is the backbone of Audemars Piguet’s continued success and that investing in people is just as important as investing in innovation.
The Path Forward: Resta’s Mission for Audemars Piguet’s Future
Ilaria Resta’s mission, as outlined by the board of directors, is to ensure Audemars Piguet’s stability and sustainability in the long term. She aims to lead the brand towards independence while fostering a culture of innovation and growth. Under her leadership, Audemars Piguet is poised to remain a leader in the luxury watch industry, combining traditional craftsmanship with cutting-edge advancements.
Ilaria Resta’s First Impressions of Audemars Piguet and Her Leadership Philosophy
A Warm Welcome: Ilaria Resta’s Initial Impressions at Audemars Piguet
Upon arriving at Audemars Piguet last summer, Ilaria Resta, the brand’s new CEO, had already spent months immersing herself in the company’s culture through research and insights. However, it wasn’t until she stepped into the iconic brand’s world that the true essence of Audemars Piguet revealed itself. From the very first moment, Resta felt an immediate connection to the company’s human side. The sense of belonging among the employees, the warmth, and the genuine connection to something larger than themselves were unmistakable.
Unlike most companies where it takes time to understand the dynamics and spirit of the workplace, Resta was struck by how quickly she felt at home at Audemars Piguet. She attributed this to the deep-rooted culture of the company, where everyone shares a unique sense of belonging. For Resta, it felt as though she had always been part of the Audemars Piguet family, a sentiment that speaks to the strong foundation of the company.
Resta’s Circular Leadership Style: A Shift from Traditional Hierarchy
When asked to define her leadership style, Ilaria Resta describes it as “circular,” a concept that has shaped her management approach throughout her career. In contrast to the traditional pyramidal leadership structure, where authority flows downward, Resta advocates for a more horizontal model. She believes that leaders should be closely connected to the ground-level decision-makers—those who interact with customers, suppliers, and the broader market.
Resta emphasizes that the conventional hierarchical system, with its layers of management, often isolates leaders from the realities of the business. In her experience, this detachment creates a disconnect between leaders and the corporate culture they are meant to shape. By removing unnecessary layers of management, Resta ensures that communication remains direct and immediate, which she believes is vital for a successful organization.
Communication and Approachability: The Cornerstones of Resta’s Leadership
One of the key elements of Resta’s leadership style is her approachability. She believes in open, transparent communication and emphasizes the importance of directness in conversations. “Send me a WhatsApp, and I’ll respond,” she says, highlighting her preference for informal, instant communication over formal channels. For Resta, effective leadership is about being accessible and fostering an environment where discussions can take place without the need for context or hierarchy.
Her commitment to clear, direct, and informal communication is a hallmark of her leadership philosophy. Resta’s openness and willingness to engage in conversations at all levels of the organization are fundamental to the “circular” leadership model she advocates. She believes that this style of communication fosters trust and a deeper connection among team members, ultimately leading to a more collaborative and efficient work environment.
The Importance of Adaptability in Leadership
Resta’s leadership philosophy is not just about communication and structure; it is also about adaptability. Throughout her career, she has recognized the importance of remaining flexible and responsive to the needs of the business and the people within it. As she leads Audemars Piguet into the future, Resta is committed to embracing change while maintaining the company’s core values.
Her willingness to evolve and adjust her leadership style to the needs of the team and the company is a critical part of her success. By staying close to the decision-making process and remaining attuned to the needs of both the employees and the markets, Resta ensures that Audemars Piguet continues to thrive in an ever-changing luxury watch industry.
shape the company’s future, making her a key figure in the brand’s journey toward success.
Ilaria Resta’s Leadership Journey: From Procter & Gamble to Audemars Piguet
Building Trust Through Presence: Resta’s Leadership Style at Procter & Gamble
Ilaria Resta’s leadership journey began at Procter & Gamble in the United States, where she was promoted to head the American beauty care segment. As a newcomer to the market, Resta found that the only way to truly succeed was by being present with her team. She set up her desk in the heart of an open office space, which allowed her to interact with employees regularly. This physical proximity fostered open communication and quick decision-making, ensuring that Resta was always close to the action.
Every Friday, she took the time to write a personal letter to all her employees, sharing updates on what had transpired over the week. In turn, employees would respond, updating her on their own experiences and thoughts. This created a culture of consistent, direct communication. Resta believed that leadership was about more than being behind a desk—she actively engaged with her team, visited offices, and had meaningful conversations. This hands-on approach was essential to her leadership style, and she made it a point to remain physically involved in the day-to-day operations, instead of being confined to endless meetings or emails.
Trust and the Luxury Industry: Resta’s Challenge at Audemars Piguet
Transitioning into the watchmaking industry posed a unique challenge for Ilaria Resta. While she had successfully built a leadership style grounded in trust and direct interaction, she understood that in the luxury watch industry, trust is earned over time. Unlike her previous experiences, where she could more quickly build rapport, Resta had to work diligently to gain the respect and trust of both her team and the broader industry.
Upon her arrival at Audemars Piguet, Resta’s approach was to first listen and observe. Rather than jumping in with immediate changes, she spent her initial time visiting the company’s manufactures, learning about the craftsmanship, and familiarizing herself with the intricacies of watchmaking. By gaining a deep understanding of both the brand and the industry, Resta was able to act with greater awareness and confidence, ensuring that her decisions were informed and aligned with the company’s culture.
Navigating Change: Resta’s Approach to Leading Audemars Piguet
When Ilaria Resta first arrived at Audemars Piguet, she faced inevitable concerns about the changes she might bring to the company. Many employees feared that change could disrupt the positive momentum the company was already experiencing. Resta understood that change should not be driven by the ego of the leader but should be done thoughtfully, especially in a healthy and established company like Audemars Piguet.
Her first priority was to reassure her team that she understood the company’s values and recognized the talent within the organization. Resta emphasized that her role was not to introduce change for the sake of asserting her authority but rather to support the team and help remove barriers. Her goal was to promote ongoing projects, advance expertise, and ensure the well-being of everyone at the company. She focused on reinforcing the core principles that had made Audemars Piguet successful while also guiding the company toward sustainable growth.
Resta’s Vision for the Future of Audemars Piguet
As CEO of Audemars Piguet, Ilaria Resta is committed to ensuring that the brand continues to evolve and succeed in a competitive market. Her leadership philosophy, built on trust, presence, and open communication, is helping to shape a company that values both tradition and innovation. Resta’s approach allows for quick decision-making, the promotion of talent, and a focus on creating an inclusive environment where all employees feel valued and heard.
While her leadership style has been shaped by her experiences at Procter & Gamble, Resta’s unique ability to adapt to new industries and challenges has set her apart as a leader in the luxury watch sector. By maintaining a balance between honoring the past and preparing for the future, Resta is positioning Audemars Piguet for continued success under her guidance.
Ilaria Resta’s Vision for Audemars Piguet: Innovation, Risk, and Breaking Boundaries
Initial Impressions of Audemars Piguet and Evolving Analysis
Upon arriving at Audemars Piguet, Ilaria Resta already had a deep respect for the brand, knowing its immense cultural significance and commitment to innovation. She recognized that Audemars Piguet was at the forefront of the zeitgeist, making bold and unconventional choices that set it apart in the luxury watch industry. From the very start, Resta saw that the brand didn’t settle for mediocrity. There was a clear obsession with detail and a constant drive to push boundaries, which resonated with her values.
Resta was quick to realize that Audemars Piguet had no glass ceiling. There was no complacency, and the relentless pursuit of excellence in every department was a constant motivator. Seven months into her leadership role, her analysis has only deepened. She continues to be impressed by the brand’s unwavering commitment to quality and its focus on pushing the limits of what is possible. The drive for improvement, no matter the department, remains a powerful force at the heart of the company.
Breaking Codes: A Core Value of Audemars Piguet
Audemars Piguet is known for breaking codes, a concept that Resta feels strongly aligns with her leadership style. As she notes, to truly break codes, one must first master them. This belief in understanding the foundations before challenging them resonates deeply with her. Resta emphasizes that it’s essential for a leader to align with the culture of the company they lead. In her case, the idea of breaking boundaries and taking risks fits perfectly with her own approach to leadership.
Resta is comfortable with taking risks as long as it is done responsibly. She is a firm believer in providing a space for creativity and innovation while ensuring the protection of her teams. She encourages ideas to flourish, but this can only happen in a healthy environment free from unnecessary bureaucracy. As an impatient person with a constantly buzzing mind, Resta thrives in environments where there is a strong desire for creative expression. When she joined Audemars Piguet, she felt she had found a place that matched her speed and ambition. However, she also acknowledges that in the watchmaking industry, where long-term planning is key, respecting the natural rhythm of the industry is equally important.
The Risks Resta is Willing to Take for Innovation
As CEO of Audemars Piguet, Resta is willing to take calculated risks in the pursuit of innovation. She understands that innovation often requires significant investment in time, human resources, and finances. Her willingness to take risks is rooted in her belief that fostering innovation is essential for the continued success of the brand. These risks, however, are always managed carefully to ensure that the brand’s core values and long-term goals are maintained.
Innovative Collaborations: Audemars Piguet’s Future Partnerships
When asked about the future of Audemars Piguet’s partnerships, particularly with industries like rap and street style, Resta emphasizes that the brand will continue to seek collaborations that align with its values. While the term “wild” might be used to describe some of the brand’s past partnerships, Resta explains that there is always a strategy behind every choice. Each collaboration is carefully considered to ensure it reflects the brand’s creative vision and long-term direction.
Expect to see more exciting partnerships in the future, as Audemars Piguet continues to push the envelope and explore new territories. These collaborations will always be rooted in the brand’s core values of innovation, creativity, and excellence.
laria Resta on the Future of Audemars Piguet: Sustainability, Innovation, and Responsibility
Building a Strong Foundation for Audemars Piguet’s Future
At the heart of Audemars Piguet’s strategy is a commitment to three key pillars: reputation, independence, and sustainability. Under the leadership of Ilaria Resta, the brand continues to build on the strong foundation that has made it a renowned name for 150 years. Resta acknowledges the importance of balancing short-term goals with long-term vision. She emphasizes that the brand’s values—family, integrity, authenticity, and expertise—serve as guiding principles for its operations.
One of the key responsibilities in this framework is maintaining strong relationships with suppliers. Resta stresses that Audemars Piguet’s responsibility to its suppliers is integral to the brand’s continued success. In addition, Resta highlights the importance of differentiation. Whether in materials, marketing, or distribution, innovation is a core component of Audemars Piguet’s identity. The brand’s strategic choices have ensured its continued respect and strong reputation in the industry, and this direction will continue.
A Milestone for Audemars Piguet: A $2 Billion Revenue in 2023
The announcement of Audemars Piguet’s $2 billion revenue in 2023 was a significant achievement. However, Ilaria Resta makes it clear that her mission goes beyond just revenue. The focus is on reinforcing the company’s foundation, ensuring its readiness for sustainable growth. While revenue is an important metric, Resta views it as the result of a larger, long-term strategy aimed at ensuring the brand’s continued success.
Audemars Piguet’s Role in the Watchmaking Industry
As a brand, Audemars Piguet takes its responsibility in preserving the watchmaking ecosystem seriously. For Resta, watchmaking is more than just craftsmanship—it’s an art form that represents a moment in life for those who receive a timepiece. A watch, she says, is not merely an object that tells time; it carries emotional, material, and financial significance.
In Resta’s view, the watchmaking industry, while relatively small compared to other sectors, has room for growth. One of the key areas for improvement is collaboration. Supporting the watchmaking ecosystem and fostering collaboration between industry players is essential for future growth. Resta believes that when companies within the industry work together, they can drive innovation and progress that benefits everyone.
Final Remarks
Ilaria Resta’s vision for Audemars Piguet is centered around sustainability, innovation, and maintaining the brand’s legacy while positioning it for future success. Her hands-on, circular leadership style and focus on collaboration within the industry highlight her commitment to driving positive change. As the company continues to grow, Resta remains focused on balancing short-term achievements with long-term stability, ensuring Audemars Piguet’s role as a pioneer in the watchmaking industry for generations to come.
FAQs
- Who is Ilaria Resta? Ilaria Resta is the current CEO of Audemars Piguet, having taken on the role in January 2024. With a wealth of experience in leadership, she is focused on guiding the brand toward sustainable growth while preserving its core values.
- What is Ilaria Resta’s leadership style? Resta’s leadership style is described as “circular,” emphasizing a close connection to the team and decision-makers. She believes in direct, open communication, and has a hands-on approach to leadership, actively engaging with employees.
- What are the key pillars of Audemars Piguet’s strategy under Resta’s leadership? The main pillars include reputation, independence, and sustainability. Resta is focused on balancing short-term and long-term goals, ensuring that the brand remains true to its values while innovating for the future.
- What is Audemars Piguet’s approach to innovation? Innovation is a central element of Audemars Piguet’s identity, particularly in materials, marketing, and distribution. Under Resta’s leadership, the brand is committed to pushing boundaries while respecting its heritage and craftsmanship.
- What is the significance of the new production site in Le Brassus? The new site is a major step in consolidating Audemars Piguet’s operations. It will bring together the company’s various sites in the Vallée de Joux under one roof, offering a new approach to watch production processes and contributing to the brand’s long-term goals.
- Why has Audemars Piguet withdrawn from major watch fairs? While Audemars Piguet has decided to withdraw from major watch fairs like Watches & Wonders, it remains active in industry events such as the Dubai Watch Week. The focus is on aligning brand presence with its core values and objectives.
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